Chronicles of a Gray World

In another most evident marketing tactic, we get a free chapter, which says a little but promises much more for those who buy the rest of the book, from “Professional SEO With PHP”. This book explains common SEO techniques applied using the PHP programming language. The chapter can be downloaded in:

http://www.seoegghead.com/attachments/00929c01.p1.pdf

This blog post talks about this:

http://www.seoegghead.com/blog/seo/f…-php-p196.html

The chapter begins with a nice, yet incomplete, introduction to the topic. It explains clearly what the problem is (what are we trying to achieve) and who are involved in the process of solving it. Likewise it explains what are our objectives and position as the ones in charge of SEO. Still, it doesn’t say much about HOW we can solve this problem.

I strongly suggest reading page 5, which establishes the most important thing about SEO: we’re not designing a communication only with humans, there are other readers in the web business that have a differente perception of the content we pusblish. Those are the one we less understand, since they are the algorithms that crawl our site compiling information for a search engine. The SEO must be involved since the early stages of the site conception, where communication decisions are taken that will decide which is the best course of action for developing the site. In this page, there is algo a link to an onlice tool that caught my eye:

http://www.seochat.com/seo-tools/spider-simulator/

… which presents us with what would look like the “view” a search engine robot would have of a specific url.

Following pages aren’t even worth reading. They are only technical instructions to setup the development enviroment required to do the exercises in the book, which we will have to buy if we want to do them.